The first purpose of the present study examined whether individuals with different exercise behaviors (classified by attendance) experienced different or similar cognitive patterns. It was hypothesized that different behavior would lead to different cognitive appraisals. It was predicted that there would be a difference between the three behavioral frequency groups with regard to self-efficacy measures and goal measures. The second purpose of the study was to describe, evaluate and observe whether social factors were associated with participating in exercise in groups. It was hypothesized that those who engage in exercise classes would elicit a social focus. Participants for the study included 39 females who registered in-group fitness classes at a mid-sized university. Attendance over the 10-week course was assessed and participants completed a self-report questionnaire during week seven. The attendance data were used to create 3 exercise frequency groups (regular attenders, sporadic attenders, and dropouts) based on ACSM’s exercise guidelines. Analysis of Variance (ANOVA), means and frequencies were used to describe the data. There were no significant differences on measures of self-efficacy, goal measures, enjoyment, and external motivation among the three groups (all p’s > 0.05). An analysis of the whole group (N=39) discovered a low social focus and high ratings of self-efficacy. Continued research is necessary to investigate the benefit of social support in a group exercise setting, as well as to better understand how self-regulation through self-efficacy and goal factors influences and is influenced by actual behavior.